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The Black Rectangle describes the set of Animals – this is the Universal Set. Now that we have a subject we want to narrow it down. The example underneath shows how you can classify certain animals based on the their characteristics. It can be helpful for classifying different types of things. This diagram would be used to find something that is related to what you want but narrowing the characteristics.
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The main Venn Diagram that we always see in presentations was first invented in 1880 by British Mathematician John Venn.